Own business: maintaining your channel on Youtube
Maintaining your channel on Youtube can hardly be called a full-fledged business, but to some extent this applies to business activities. Moreover, today there are real examples of how people make money on this simply by creating a video that is interesting to a huge number of viewers. In this article, we will consider just the creation and maintenance of your channel in general, and in other articles we will describe in more detail the process of creating and maintaining thematic channels. Here we just confine ourselves to examples.
Ready ideas for your business.
In general, very few people register as a business entity, starting to upload their videos on Youtube, because this portal offers an affiliate program, that is, the user acts as an artist, receiving a certain percentage for advertising. However, if you still need to register, then the easiest way is to choose the form of an individual entrepreneur, because it does not require large investments – the state duty amounts to only 800 rubles – and the reporting itself with this type of work is quite simple. It may also require registration of your media, today it is also not necessary, but the law is constantly changing, and it is possible that tomorrow it will be necessary to report about themselves to government bodies. In more detail, the process of registration of the media, represented by the portal on the Internet, is described in this article, and we will immediately announce the main requirements.
For example, debates are currently underway on whether it is worthwhile to oblige sites with high traffic to register as media, and if such a decision is made, then the owners of the Youtube portals will really have to do it – you can earn money on the portal only with a large number views, namely the number of visits to the page is a criterion of whether the portal is a media or not. Also register will be able to those who are a citizen of the Russian Federation, stateless persons and foreigners will not be able to legally act on the territory of Russia. Further, the portal maintenance on the site assumes that it will be viewed by people from all regions of the country, which means that they will have to contact the head office in Moscow for registration, and depending on the subject matter of the portal, the cost of issuing a certificate may be different. All this is also described in detail in the relevant article, but it can already be concluded that a novice entrepreneur may have to spend a lot of time and money on organizing his work. Yes, at the moment it is still optional, but no one guarantees that soon it will not be under duress. We just warn.
When all legal issues are resolved, you can develop your portal. There is no point in describing the technical details of creating a portal, there is a detailed instruction on the Youtube site itself, and, in fact, there is nothing complicated there. If the number of views exceeds 300, then you can give a request to the management of the site for an affiliate program. This is what will allow you to protect your videos as an authoring product (that is, to get copyrights for your content, today the Youtube site is designed so that a third-party user does not have the right to post someone else’s video on his portal and earn money on it), as well as connect a counter requests, thanks to which deductions will be made.
At the moment, on average, the profit from advertising is divided in half – 50% of the site itself takes away, 50% are listed to the user, whose videos are watched, and during the playback process the advertisement was shown. At the same time, you need to understand that there are different types of advertising, there is no exact calculation of how much you can earn by running your channel, since in each case there are individual features. The account usually goes on 1 thousand views, if in the process of each of these views advertising was shown, then the user who posted the video receives the amount from one dollar. On average, this amount generally rarely exceeds $ 1-2, but there are advertising campaigns that imply a more serious reward. Get such offers from advertisers is possible only if the channel is really popular and there is a lot of time; channels are usually considered whose active period exceeds one month, and there is good efficiency and a constant increase in subscribers, but still it will be possible to rely on good inquiries only after 3-6 months, and sometimes only after a year. Also, advertisers look at the portal theme, it is clear that there is advertising that is aimed at virtually any person, and there are specialized offers, and it’s pointless to show videos or ads to people who are not interested in them at all. A simple example is hardly an advertiser.