House for photo shoots: how to open a photo studio
Today photos are an integral part of our life. So familiar that it is already difficult to imagine how people lived without the ability to capture memorable events in the photo. Now everyone has at hand smartphones with a camera, with which every day pictures are taken. However, most of us still want high-quality and beautiful photographs taken by a professional photographer in a beautiful setting.
Ready ideas for your business.
Therefore, it is quite natural that at present the opening of a photo studio is a promising business idea. Renting a room ready for photography is very profitable. This business requires a relatively small investment and can quickly pay for itself. Another advantage is its creative focus. Indeed, thanks to such a project, you can realize your creative abilities, show yourself as a designer.
The photo studio market has experienced tremendous changes. Remember how the photo studio looked like before? White canvas, against which you are posing with a simple props. Now the interior studios can be considered a work of art. Usually, studios offer several interiors for shooting to choose from. Each interior is clearly thought out, full of interesting locations and details that can be used in shooting. From the originality of the design depends on whether a person wants to come to the studio for a photo session. The interior is the main component of success for a photo studio.
However, in addition to the creative component, the photo business has many organizational issues that need to be understood to open your photo studio.
Classic photo studio style
How to define the concept of a photo studio
Planning your photo studio should start with a clear positioning. What kind of services will you provide? There may be two options: you either provide an interior room for photographers who take pictures there; or organize photo shoots, providing a whole range of services – from providing a studio to visage and, directly, shooting. The first option is less expensive. Here the business owner focuses on creating the interior. The second option is more complicated, because it requires a whole team of professionals (photographer, makeup artist, costume designer or stylist, administrator), and more expensive. If an entrepreneur is a photographer, then it is more rational to choose the second option. But under the terms of the task, the entrepreneur is a creative person who intends to independently design the interior of a photo studio. Therefore, the essence of the project is to lease an interior studio for photo shoots.
How to analyze the photobusiness market
To analyze the market, it is not necessary to conduct a large-scale marketing research. It is enough to know how many studios work in your city and study their approximate list of services. Your main assistant is the Internet. Today, almost all photo studios have their own site or account on social networks. Look at what interiors are represented there, how much it costs to rent a photo studio, determine their geographical location (Yandex.Maps, Google Maps or 2GIS will help). Based on the data collected, you will be able to plan your business more deliberately and build competitive advantages.
To attract customers you will have to offer something that other photo studios have not yet offered. Looking for fresh ideas and inspiration, look at what is on the market in other regions. You should also understand that your ideas should appeal to the audience first. Therefore, we advise you to find out what topic is relevant among the population of the city, what is the demand for existing services. This information will avoid unnecessary expenses.
How to calculate how much money you need to open a photo studio
The required investment is one of the most important elements of any business planning. In order to open your photo studio, you will need from 700 thousand to 3 million rubles. It all depends on the scale of the business, the complexity of the interior, ideas, city and premises. For example, if you want to buy out the room in which the studio will be located, the amount will exceed 3 million. But 700 thousand rubles will be enough to open a photo studio. You can save on the premises itself – to rent it; the staff is limited to services for renting a studio; interior – to think carefully about the locations that can be compactly placed on the rented area, and competently choose the elements of decor, choosing budget options. You can also save on the repair of the room, picking up the room in good condition. By the way, it will save not only money, but also time, allowing you to start the project faster.
We will return to the money issue when we plan to fill the photo studio. While we are getting used to the idea that we need about 700 thousand rubles.