Own business: how to open the salon “Photos on the documents”
To open a photo salon on documents, 100 thousand rubles is enough. At the same time, the demand for photo services for documents continues to grow, as well as for printing photos.
Now the photo service on documents makes up about 70% of all orders, and the printing of digital photos – 20-25%.
While the profitability of the photo on the documents is higher than digital printing, experts say. However, experts predict that the demand for printing images from electronic media will grow: the number of digital cameras among the population is increasing, travel and photography have become more frequent.
Usually, salons also offer additional services: you can digitize and record old analog photos on discs, do computer processing of images — restoration of old and damaged ones, color correction, lightness, photo design, creation of calendars, greeting cards, frames, etc.
In addition, you can add to the photo services and sale of photo products: photographic films, photo frames, photo albums, film and digital cameras and accessories for them – batteries, covers, memory cards.
The opening of the cabin photo on the documents
For photopavilion is very important location. The main selection criterion is high permeability. It is desirable that nearby there were no similar points of competitors. According to some experts, it is best to open salons in sleeping areas: it is convenient for a person to take a picture next to the house, for the sake of a photo on the documents, he will not go to the center on purpose.
Salons of documentary photos are best placed on rented space in shopping centers or stores. For a small point 3-4 square meters are enough. m The cost of renting 1 square. m per month costs from 800 rubles. in sleeping areas up to 2.5 thousand rubles. downtown.
Advertisement salon photos on documents
Experts advise opening a salon to conduct a large-scale advertising campaign, having invested in it at once 30-50 thousand rubles.
The main ways to promote a photo shop: pillars, signs, color boxes, distribution of leaflets. But the placement in the print media is not effective.
Equipment for photo documents
The minimum set of equipment for organizing a photo business is a digital camera, a tripod, a flash flash, a computer, a photo printer. The entire set, as calculated by the businessmen themselves, will cost about 50 thousand rubles. If the photo scanning service is included in the plans, you will need a scanner. Photo printer should be inkjet color. It can be purchased at regular office equipment stores.
Franchises and Suppliers
This article may be out of date. More relevant articles on this topic:
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Ready business plan: organization of an interior photo studio
For the work of the interior of the photo on the documents is very important lighting: the less light, the more grainy photos are obtained. If the room is dim, you need to purchase fluorescent lamps. You should also purchase a special umbrella to scatter light – this makes the complexion more natural.
The camera will need a resolution of at least 5-6 megapixels, the cost of such a camera is from 9 to 25 thousand rubles.
Among other things, you will need furniture – a desk and chair, a chair for the client (45-50 cm high), a mirror and a hanger. And of course – the program Adobe Photoshop, the licensed version of which costs about $ 800.
Salon personnel photo on documents
For servicing the salon of photo documents, an operator will be required, whose task is to place an order, receive money, photographing itself, printing and issuing pictures. The operator’s salary averages 250 rubles. in a day.
The operator must be able to work with the program Adobe Photoshop. At the initial stage, the owner of the salon can carry out the work of the operator himself, but not for long, since he has to solve organizational issues – visit the tax inspection, administration, buy consumables or goods for sale, and this takes time.
Attachments to the salon photo on documents
The payback period of the business of making photos on documents and printing pictures from digital media depends on the cost of rent and attendance of the pavilion. Experts note that demand fluctuates depending on the season: for photographs on documents, the most disastrous months are December-January, and the most profitable are June-July, when applicants go and the vacation period is in full swing. Attendance of the salon in the season can be 40-50 people per day, and in the low season only 5-10 people. Minimum permeability, providing work at zero -2-3 people per day.
The average check in the photo salons of the city, according to market operators, is about 120 rubles. The average profit of regional photo pavilions is 20-30 thousand rubles. per month, and during the season it can reach up to 40-70 thousand rubles. The promoted salon in the center can bring its owner up to 200 thousand rubles a month.
Photo studio can pay off within six months.
