How to make a business plan yourself
What is a business plan
The simplest definition of a business plan is a document that describes all aspects of an enterprise’s activity, potential problems are predicted and solutions are developed. In addition, the business plan contains a general strategy for the development of the enterprise and its potential profitability. It is on its basis that a decision is made whether it is worth starting the project at all.
It is impossible to draw up a business plan once and forget about this case – it is reviewed every month and is subject to corrections in the light of new circumstances. The project manager is obliged to personally take part in its compilation – otherwise, he will simply not be able to adequately assess the full scope of the work and respond in time to problem situations.
Why do I need to make a business plan
There are two goals in which a business plan is developed.
For presentation of the project to investors
As a management tool
The first thing to do is to create a business plan for internal use. In it, every single problem of the project is worked out, down to the smallest detail. Firstly, it will help you to prepare in the best way for solving the problems that arise. Secondly, despite the fact that most of the analysis carried out for the internal plan will not be presented in the presentation version, which includes only the strengths, an experienced investor will ask you questions on these topics in order to assess the seriousness of your approach to business. You can’t answer them in any case.
The functional purpose of a business plan can be reduced to the following theses:
Estimation of potential profit
Prediction of problem moments
Derive control markers to track project success
The business plan for the new project traditionally covers the first three years of the company’s existence. The first year is projected monthly, the second – is divided into quarters. For the third, you can specify only the expected annual results – it is still impossible to analyze in more detail.
There is no single standard for how a business plan should look, but there is one general requirement: conciseness. The document, especially compiled for the presentation of the project, should be of interest, and not overload, so avoid excessive volumes – 10-20 pages are enough.
Mandatory structural components of a business plan
In order to make a business plan, you should remember about its main components. Usually, to simplify the task, an analysis type called SWOT is used. This abbreviation is easy to decipher:
Strength, weakness, opportunities, and threats are the four parameters that you must analyze and disclose in your document.
Analysis of strengths and weaknesses includes consideration of those aspects that are controlled by the owner and the project manager. Are analyzed strictly in the present time. These include organizational, marketing, technical, financial and personnel characteristics.
Organizational aspects primarily include issues of project legalization and resource analysis – for example, the availability of premises or the need to rent them. Marketing – associated with the possible impact on the profitability of the project location of the enterprise, the state of the market segment, analysis of competitors and the marketing strategy of the future project. Technical characteristics include the presence or absence of the required equipment, its condition, financial – the presence of start-up capital. Personnel – analysis of the professional characteristics of the entrepreneur himself, his knowledge, skills and abilities and their relevance to the project under development.
Opportunities and threats include those factors that cannot be monitored for the emergence and development of a political and economic environment, scientific and technical progress, changes in the socio-cultural background, and even the demographic state of the proposed region of residence.
While taking up a business plan, analyze how the situation should be in all its manifestations. In spite of the fact that at the output you get a small document, the previously collected and analyzed information will in any case be much more.
How to make a business plan
So, you figured out why you need a business plan and what it should take into account. However, how to make a business plan is still a problem – if you do not have an economic education, you have hardly ever seen a business plan and do not know how it should look like in the end. The free form of the presentation of the material still implies some structure, without which the text would be too indistinct to interest anyone.
The site elgreloo.com offers you ten basic tips that will help you not to get lost in the elements of a business plan and to structure it correctly.