Own business: studio SMM
Relatively recently, a new business tool has appeared that allows the company to promote services or products in the market. It is called SMM – social media marketing, and as the name suggests, it assumes promotion in social networks. Often, SMM acts as some help in SEO promotion, but it can also be a separate direction in the development of its marketing campaign. This type of business is very relevant, and a competent marketer can create a good source of income for himself. Only it is necessary to take into account that SMM is a progressive type of activity that requires the most modern knowledge and skills.
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Today there are already a considerable number of companies that are engaged in the provision of such services. This is due to the rapid growth in the number of registered users of social networks, with the development of such sites, which are no longer just a means of communication, but also information platforms. You should not miss the opportunity to reach such an audience, and in which it is very easy to carry out a sample according to the specified criteria, and many companies understand this. However, not every company has specialists of such a profile, and not even every marketer can engage in marketing directly on social networks, because this is a rather complicated and extensive field of knowledge that needs to be studied further. And now there are few universities that give their students knowledge about SMM. That is, a significant part of the specialists working in this area simply learned all the features from their own experience and came to their own level. This may be the difficulty in entering the market, because the personnel issue is very important here, and a competitive organization, which employs good SMM specialists, can be a very serious contender. It will not be possible to play here even on the provision of cheaper services, the price for their work may be lower at first to attract customers, but they need the same good result that they can offer in other companies.
To get started, you should register as a business entity. Here you can take shape as an individual entrepreneur, because it will require small financial and time costs. If there is a need to register a legal entity, then a preferred form is a limited liability company, because in this case a simplified taxation system will be available, as is the case with individual entrepreneurship, which involves transferring no more than 6% of the income to 15% of operating activities as taxes, a form of deductions is calculated depending on profitability indicators. Activities can be classified in different ways, to some extent suitable codes such as: (JAFD 2) 73.12 Services for the representation in the media, (JAAF 2) 73.20 Services for market research and public opinion, (JAAF 2) 73.11 Services provided by advertising agencies (JECD 2) 63.12 The maintenance of portals on the information and communication network of the Internet, (JECD 2) 63.11 Services for data processing, placement and related services.
It should also be said that it is not always advisable to engage exclusively in SMM, it is optimal to engage simultaneously with the promotion of sites and pages on social networks and simple optimization and promotion of sites – SEO. There are, of course, companies that deal exclusively with SMM, but still this tool, although it has its own distinctive features, is very close to SEO, and many customers are interested in the overall “promotion” of their portal, and not only in social networks. Therefore, initially it is better to rely on opening a studio that deals with SEO and SMM, thus it will be possible to accept most of the services for outsourcing without increasing significantly its capacity. Usually it will be enough to attract one or more established units to add to the SEO lesson also SMM. More details about the opening of the studio, which deals with SEO, can be found here. In this regard, if an entrepreneur already has a website optimization studio, it makes sense for him to think about expanding his business.
It should be noted that this market will only increase, today a significant number of businessmen work exclusively through social networks, and many newcomers start at first only from a page on the social network, much later creating their website. Therefore, if we offer our clients high-quality services at normal prices, and be able to withstand competitors, then we can count on the fact that there will always be plenty of clients. And now there is still a time when the market is not oversaturated with supply in many cases, but this will almost certainly change soon – too promising a direction.